When launching a new product your initial goal is to discover new keywords
What search terms are customers using when searching for your product?
But how can you do this on a tight budget?
- 𝘈𝘶𝘵𝘰 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴
⬛️ The best way to discover new keywords, on a tight budget, is with auto campaigns
⬛️ If you have the budget launch all 4 match types; close match, loose match, substitutes and compliments
⬛️ If the budget is tight, start with just close match and substitutes. These match types generally perform better and will feed off the SEO of your listing
⬛️ Run separate campaigns for each match type with the lowest bid possible
⬛️ If impressions are low, slowly scale up the bid
⬛️ Lower wasted ad spend by eliminating irrelevant and non-profitable search terms
- 𝘒𝘦𝘺𝘸𝘰𝘳𝘥 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩
⬛️ Use a keyword research tool such as Helium 10 and perform a keyword search for your main competitors
⬛️ Focus on lower search volume and long-tail keywords lower cost per click, easier to rank for
⬛️ Launch separate manual campaigns for each match type broad, phrase, exact
⬛️ Start with a mid-range bid, in a week data will reveal if you should increase or decrease your bid
⬛️ Run branded campaigns targeting your own brand
⬛️ Keep budgets high, the conversions will always be better
⬛️ Discover as many profitable keywords as possible and continue to launch in new campaigns