𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵, 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗮𝗻𝗸

Keyword research is an evergreen process required by sellers to develop an understanding of the search terms used by their target audience

Continually discovering, analyzing and prioritizing the best keyword opportunities is necessary for an optimized listing, efficient PPC campaigns and improving organic rank.

Knowing what your target audience is searching for will increase your sessions, your click through rate (CTR), your conversion rate (CVR) and ultimately your organic rank.

𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗿𝗺𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻

To display a product ad closely matching a customer search term, your product needs to include keywords on the ad listing, the product pages and in paid advertising campaigns.

The higher the relevancy of your keywords, the higher your product ad will rank in the search results.

Data shows that products ranked high in search results produce a better CVR and higher sales volumes, leading to an increased organic rank.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵

Using a tool, such as Helium 10, allows you to extract actual data and provides insight into the exact search terms used by target audiences

This allows you to build an optimized listing and create effective PPC campaigns to increase traffic to product pages.

𝘚𝘛𝘌𝘗 1 – 𝘋𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦 𝘵𝘩𝘦 𝘔𝘢𝘪𝘯 𝘒𝘦𝘺𝘸𝘰𝘳𝘥

⚫️ Using a seed keyword or keyword phrase perform a search on Amazon
⚫️ Survey competitor listings, of similar products, within the search result to determine the common keyword/keywords.
⚫️ Perform a search using the common term in Helium 10 Magnet and sort by search volume to identify the most relevant keyword

𝘚𝘛𝘌𝘗 2 – 𝘋𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦 𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘯𝘨 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴

⚫️ run a customer search on Amazon of the main keyword
⚫️ using Helium 10’s Chrome Extension, X-ray, select the top 10 ranking competitors based on product similarity and revenue and run in Helium 10 Cerebro.

𝘚𝘛𝘌𝘗 3 – 𝘒𝘦𝘺𝘸𝘰𝘳𝘥 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺

⚫️ apply filters to the keyword results in Helium 10’s Cerebro reverse. as a guide;
➡️ Search volume min 400
➡️ Position rank max 65
➡️ Ranking competitors’ min 8 (this will provide you with the keywords for which 9, out of the 10 competitors are ranking)

⚫️ sort by search volume and determine the best keywords for listing optimization, paid advertising and organic rank targeting
⚫️ Select the keywords to monitor for organic and sponsored rank and ad to keyword tracker

☑️ Title – Super relevant keywords with high search volume – top 3 to 5 ranking keywords
☑️ Bullet Points – Contain the top 5-10 ranking keywords
☑️ Backend Keywords – Top 10-20 ranking keywords
☑️ Product Listing and A+ Content – Any remaining relevant keywords to form the description
☑️ PPC Strategy – target all relevant keywords, high and low search volume. Segregate keywords into campaigns by search volume for even budget distribution
☑️ Organic Rank – Use single keyword campaigns, in all match types, to target the top 10 keywords to rank organically
TIP: Use Data Dive software for quantifying listing optimization for SEO

𝘚𝘛𝘌𝘗 4 – 𝘛𝘳𝘢𝘤𝘬 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘦𝘥 𝘢𝘯𝘥 𝘖𝘳𝘨𝘢𝘯𝘪𝘤 𝘙𝘢𝘯𝘬

⚫️ Using Helium 10’s keyword tracker, establish a list of the keywords discovered in Cerebro
⚫️ Increased organic rank indicates you are targeting the best matched keywords in your listing
⚫️ If organic and sponsored rank is not improving, it may be an indication to increase ad spend for those keywords
⚫️ Monitor and download history reports to determine how your product is performing on a weekly basis.