When launching a new product your initial goal is to discover new keywords
What search terms are customers using when searching for your product?
But how can you do this on a tight budget?
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The best way to discover new keywords, on a tight budget, is with auto campaigns
If you have the budget launch all 4 match types; close match, loose match, substitutes and compliments
If the budget is tight, start with just close match and substitutes. These match types generally perform better and will feed off the SEO of your listing
Run separate campaigns for each match type with the lowest bid possible
If impressions are low, slowly scale up the bid
Lower wasted ad spend by eliminating irrelevant and non-profitable search terms
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Use a keyword research tool such as Helium 10 and perform a keyword search for your main competitors
Focus on lower search volume and long-tail keywords lower cost per click, easier to rank for
Launch separate manual campaigns for each match type broad, phrase, exact
Start with a mid-range bid, in a week data will reveal if you should increase or decrease your bid
Run branded campaigns targeting your own brand
Keep budgets high, the conversions will always be better
Discover as many profitable keywords as possible and continue to launch in new campaigns