๐—ฃ๐—ฃ๐—– ๐—ง๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ง๐—ถ๐—ด๐—ต๐˜ ๐—•๐˜‚๐—ฑ๐—ด๐—ฒ๐˜

๐—ฃ๐—ฃ๐—– ๐—ง๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ง๐—ถ๐—ด๐—ต๐˜ ๐—•๐˜‚๐—ฑ๐—ด๐—ฒ๐˜

When launching a new product your initial goal is to discover new keywords

What search terms are customers using when searching for your product?

But how can you do this on a tight budget?

  1. ๐˜ˆ๐˜ถ๐˜ต๐˜ฐ ๐˜Š๐˜ข๐˜ฎ๐˜ฑ๐˜ข๐˜ช๐˜จ๐˜ฏ๐˜ด

โฌ›๏ธ The best way to discover new keywords, on a tight budget, is with auto campaigns

โฌ›๏ธ If you have the budget launch all 4 match types; close match, loose match, substitutes and compliments

โฌ›๏ธ If the budget is tight, start with just close match and substitutes. These match types generally perform better and will feed off the SEO of your listing

โฌ›๏ธ Run separate campaigns for each match type with the lowest bid possible

โฌ›๏ธ If impressions are low, slowly scale up the bid

โฌ›๏ธ Lower wasted ad spend by eliminating irrelevant and non-profitable search terms

  1. ๐˜’๐˜ฆ๐˜บ๐˜ธ๐˜ฐ๐˜ณ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ด๐˜ฆ๐˜ข๐˜ณ๐˜ค๐˜ฉ

โฌ›๏ธ Use a keyword research tool such as Helium 10 and perform a keyword search for your main competitors

โฌ›๏ธ Focus on lower search volume and long-tail keywords lower cost per click, easier to rank for

โฌ›๏ธ Launch separate manual campaigns for each match type broad, phrase, exact

โฌ›๏ธ Start with a mid-range bid, in a week data will reveal if you should increase or decrease your bid

โฌ›๏ธ Run branded campaigns targeting your own brand

โฌ›๏ธ Keep budgets high, the conversions will always be better

โฌ›๏ธ Discover as many profitable keywords as possible and continue to launch in new campaigns

็™ผ่กจ่ฟด้Ÿฟ