𝗔𝗠𝗔𝗭𝗢𝗡 𝗣𝗣𝗖 – 𝗧𝗵𝗲 “𝗣𝗲𝗿𝗳𝗲𝗰𝘁” 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁

Launching a new product begins with promotion Þ driving potential buyers to a product ad

On Amazon, a successful product launch starts with a systematic PPC strategy

And a systematic PPC strategy starts with keyword research;

𝙆𝙀𝙔𝙒𝙊𝙍𝘿 𝙍𝙀𝙎𝙀𝘼𝙍𝘾𝙃

𝙎𝙩𝙚𝙥 1: Determine the top 10, highest revenue, competitors, closely related to your product
𝙎𝙩𝙚𝙥 2: Use a reverse ASIN tool, such as Helium 10 Cerebro, to identify the ranking keywords of the top 10 competitors
𝙎𝙩𝙚𝙥 3: Set the minimum ranking competitors to 8 or 9 such that at least 8 or 9 competitors are all ranking for the keywords
𝙎𝙩𝙚𝙥 4: Set the minimum rank to 30, narrowing down to the keywords ranking on page 1

Now that you have a refined list of keywords, using a campaign checklist to prepare and launch a PPC strategy will ensure you maintain consistency and best practices;

𝘾𝘼𝙈𝙋𝘼𝙄𝙂𝙉 𝙇𝘼𝙐𝙉𝘾𝙃

✅ Main Keywords for index and rank

• Launch the top 10 keywords
• 1 keyword per campaign – exact, broad and phrase

✅ Supplementary Keywords

• Launch the remaining keywords
• 5 keywords per campaign – exact, broad and phrase

✅ Branded Keywords/ASINs

• All of the main keywords with brand name included
• 2-3 keywords per campaign – exact, broad and phrase
• Branded ASINs – product protection

✅ Product Targets

• 1st list – highly relevant and competitive targets
• 2nd list – new arrival/low or bad reviews/higher priced
• 2-3 ASINs per campaign

✅ Auto Campaigns

• 4 separate campaigns – close match, loose match, complements, substitutes

(See photo)

𝙊𝙐𝙏𝘾𝙊𝙈𝙀𝙎

➡️ Covering both high volume, competitive keywords as well as those that are less competitive with a lower search volume will initiate both ranking and indexing by Amazon. Monitor your rank in Helium 10s Keyword Tracker
➡️ Branded keywords and ASINs will protect your brand
➡️ Product targets allows you to steal traffic from your competitors
➡️ Auto campaigns for sales based on Amazon’s data and for new keyword discovery