Launching a new product begins with promotion ร driving potential buyers to a product ad
On Amazon, a successful product launch starts with a systematic PPC strategy
And a systematic PPC strategy starts with keyword research;
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๐๐ฉ๐๐ฅ 1: Determine the top 10, highest revenue, competitors, closely related to your product
๐๐ฉ๐๐ฅ 2: Use a reverse ASIN tool, such as Helium 10 Cerebro, to identify the ranking keywords of the top 10 competitors
๐๐ฉ๐๐ฅ 3: Set the minimum ranking competitors to 8 or 9 such that at least 8 or 9 competitors are all ranking for the keywords
๐๐ฉ๐๐ฅ 4: Set the minimum rank to 30, narrowing down to the keywords ranking on page 1
Now that you have a refined list of keywords, using a campaign checklist to prepare and launch a PPC strategy will ensure you maintain consistency and best practices;
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โ Main Keywords for index and rank
- Launch the top 10 keywords
- 1 keyword per campaign โ exact, broad and phrase
โ Supplementary Keywords
- Launch the remaining keywords
- 5 keywords per campaign โ exact, broad and phrase
โ Branded Keywords/ASINs
- All of the main keywords with brand name included
- 2-3 keywords per campaign โ exact, broad and phrase
- Branded ASINs โ product protection
โ Product Targets
- 1st list – highly relevant and competitive targets
- 2nd list – new arrival/low or bad reviews/higher priced
- 2-3 ASINs per campaign
โ Auto Campaigns
- 4 separate campaigns โ close match, loose match, complements, substitutes
(See photo)
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โก๏ธ Covering both high volume, competitive keywords as well as those that are less competitive with a lower search volume will initiate both ranking and indexing by Amazon. Monitor your rank in Helium 10s Keyword Tracker
โก๏ธ Branded keywords and ASINs will protect your brand
โก๏ธ Product targets allows you to steal traffic from your competitors
โก๏ธ Auto campaigns for sales based on Amazonโs data and for new keyword discovery