# 𝗔𝗠𝗔𝗭𝗢𝗡 𝗣𝗣𝗖 – 𝗧𝗵𝗲 “𝗣𝗲𝗿𝗳𝗲𝗰𝘁” 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁

- 連結：https://cloudsea35.com/amazon-ppc-perfect-launch-checklist/
- 發佈時間：2022-08-14T00:06:50+08:00
- 作者：David

![𝗔𝗠𝗔𝗭𝗢𝗡 𝗣𝗣𝗖 – 𝗧𝗵𝗲 “𝗣𝗲𝗿𝗳𝗲𝗰𝘁” 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁](https://i0.wp.com/cloudsea35.com/
wp-content/uploads/2022/08/26feab51-8cc9-4eb1-8eb9-ae9c81de6c23-25273-0000065f86068824_file.
jpg?resize=1208%2C542&ssl=1 "𝗔𝗠𝗔𝗭𝗢𝗡 𝗣𝗣𝗖 – 𝗧𝗵𝗲 “𝗣𝗲𝗿𝗳𝗲𝗰𝘁” 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 1")

Launching a new product begins with promotion Þ driving potential buyers to a product
ad

On Amazon, a successful product launch starts with a systematic PPC strategy

And a systematic PPC strategy starts with keyword research;

𝙆𝙀𝙔𝙒𝙊𝙍𝘿 𝙍𝙀𝙎𝙀𝘼𝙍𝘾𝙃

𝙎𝙩𝙚𝙥 1: Determine the top 10, highest revenue, competitors, closely related to your
product
𝙎𝙩𝙚𝙥 2: Use a reverse ASIN tool, such as Helium 10 Cerebro, to identify 
the ranking keywords of the top 10 competitors𝙎𝙩𝙚𝙥 3: Set the minimum ranking competitors
to 8 or 9 such that at least 8 or 9 competitors are all ranking for the keywords𝙎𝙩𝙚𝙥
4: Set the minimum rank to 30, narrowing down to the keywords ranking on page 1

Now that you have a refined list of keywords, using a campaign checklist to prepare
and launch a PPC strategy will ensure you maintain consistency and best practices;

𝘾𝘼𝙈𝙋𝘼𝙄𝙂𝙉 𝙇𝘼𝙐𝙉𝘾𝙃

✅ Main Keywords for index and rank

 * Launch the top 10 keywords
 * 1 keyword per campaign – exact, broad and phrase

✅ Supplementary Keywords

 * Launch the remaining keywords
 * 5 keywords per campaign – exact, broad and phrase

✅ Branded Keywords/ASINs

 * All of the main keywords with brand name included
 * 2-3 keywords per campaign – exact, broad and phrase
 * Branded ASINs – product protection

✅ Product Targets

 * 1st list – highly relevant and competitive targets
 * 2nd list – new arrival/low or bad reviews/higher priced
 * 2-3 ASINs per campaign

✅ Auto Campaigns

 * 4 separate campaigns – close match, loose match, complements, substitutes

(See photo)

𝙊𝙐𝙏𝘾𝙊𝙈𝙀𝙎

➡️ Covering both high volume, competitive keywords as well as those that are less
competitive with a lower search volume will initiate both ranking and indexing by
Amazon. Monitor your rank in Helium 10s Keyword Tracker
➡️ Branded keywords and 
ASINs will protect your brand➡️ Product targets allows you to steal traffic from
your competitors➡️ Auto campaigns for sales based on Amazon’s data and for new keyword
discovery

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