# 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗔𝘂𝘁𝗼 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 – 𝗦𝗲𝘁𝘂𝗽 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻

- 連結：https://cloudsea35.com/amazon-ppc-auto-campaigns-setup/
- 發佈時間：2022-08-04T12:48:44+08:00
- 作者：David

Auto campaigns need very little oversight and if setup and optimized correctly can
deliver positive results

Sellers can take advantage of Amazon’s algorithm to cast a wide net, targeting audiences
based on sales history and relevant keywords within a product listing

✅ Higher visibility and reach
✅ Increased impressions✅ Lower cost-per-click✅
Discovery of new relevant keywords/product targets for manual campaigns

To effectively control and optimize auto campaigns, it is essential to segregate
according to targeting group, by establishing 4 campaigns per parent product:

➡️ Close match
➡️ Loose match➡️ Complements➡️ Substitutes

With each match type performing differently, segregating according to match type
enables a more granular approach to manage and scale at the budget, bid by placement
and the bid level, as well as simplifying data analysis

Automatic targeting works best when you incorporate an iterative process of monitoring
and optimization steps at the onset of each new campaign:

𝙎𝙏𝙀𝙋 1: 𝘽𝙪𝙙𝙜𝙚𝙩
If a campaign is performing well and is profitable with a good return
on ad spend (RoAS), scale up the budget, allowing it to spend more, discover more
search terms/product targets and produce more profitable sales

𝙎𝙏𝙀𝙋 2: 𝘽𝙞𝙙 𝙗𝙮 𝙋𝙡𝙖𝙘𝙚𝙢𝙚𝙣𝙩
Determine which placement is most effective and place a
bid adjustment for high performing, high RoAS, low ACoS campaign match types to 
a enhance visibility and increase impressions for a specific page position

𝙎𝙏𝙀𝙋 3: 𝘽𝙞𝙙 𝘼𝙙𝙟𝙪𝙨𝙩𝙢𝙚𝙣𝙩
Increase or decrease max bid using ACoS as a guide. High 
ACoS, decrease the bid, low ACoS leave or increase the bid

𝙎𝙏𝙀𝙋 4: 𝙃𝙖𝙧𝙫𝙚𝙨𝙩 𝙉𝙚𝙬 𝙆𝙚𝙮𝙬𝙤𝙧𝙙𝙨 𝙖𝙣𝙙 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙩𝙖𝙧𝙜𝙚𝙩𝙨
Use the search function within 
the campaign or search term reports to extract converting customer search terms (
CST) or ASINs and launch as keywords or product targets in manual campaigns – exact,
broad and phrase

𝙎𝙏𝙀𝙋 5: 𝙉𝙚𝙜𝙖𝙩𝙚 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙎𝙚𝙖𝙧𝙘𝙝 𝙩𝙚𝙧𝙢𝙨 (𝘾𝙎𝙏𝙨)/𝘼𝙎𝙄𝙉𝙨
Use the search function within
the campaign or download search term reports to identify non-profitable CSTs or 
ASINs that are spending but not converting and add as a negative exact match to 
control ad spend

![𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗔𝘂𝘁𝗼 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 – 𝗦𝗲𝘁𝘂𝗽 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻](https://i0.wp.com/cloudsea35.
com/wp-content/uploads/2022/08/c9be8ef5-ee7b-4da4-864c-dbe615611561-16139-000064dd09f730e0_file.
jpg?resize=975%2C490&ssl=1 "𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗔𝘂𝘁𝗼 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 – 𝗦𝗲𝘁𝘂𝗽 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 1")

When used effectively, automatic campaigns can be incorporated into a PPC strategy
for promoting both products and brands. They provide key audience insight and highlight
important search terms that potential customers may use

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