# A Complete Checklist for Social Media Managers (Infographic) | SocialTimes

- 連結：https://cloudsea35.com/a-complete-checklist-for-social-media-managers-infographic-socialtimes/
- 發佈時間：2015-11-04T20:24:50+08:00
- 作者：David

[⌊A Complete Checklist for Social Media Managers (Infographic) | SocialTimes⌉⌊A 
Complete Checklist for Social Media Managers (Infographic) | SocialTimes⌉[

The checklist below is based on a social media checklist that [Sprout Social](http://www.adweek.com/socialtimes/michael-patterson-sprout-social-how-to-allocate-your-time-managing-social-media/621895)
social media manager **Darryl Villacorta** uses. Although we know it’s not a one-
size-fits-all list, it’s a good starting point for those who are trying to figure
out how often they should perform all of their social marketing activities.

[⌊A Complete Checklist for Social Media Managers (Infographic) | SocialTimes⌉⌊A 
Complete Checklist for Social Media Managers (Infographic) | SocialTimes⌉[

## Daily

內容目錄

 [Toggle](https://cloudsea35.com/a-complete-checklist-for-social-media-managers-infographic-socialtimes/#)

 * [Daily](https://cloudsea35.com/a-complete-checklist-for-social-media-managers-infographic-socialtimes/#daily)
 * [Weekly](https://cloudsea35.com/a-complete-checklist-for-social-media-managers-infographic-socialtimes/#weekly)
 * [Monthly](https://cloudsea35.com/a-complete-checklist-for-social-media-managers-infographic-socialtimes/#monthly)
 * [Quarterly](https://cloudsea35.com/a-complete-checklist-for-social-media-managers-infographic-socialtimes/#quarterly)

 * **Respond to inbound social messages:** Social media is quickly turning into 
   one of the most popular channels for [customer support](http://www.adweek.com/socialtimes/social-media-customer-service-101/615579),
   so it’s key to engage with the customers who are proactively reaching out to 
   your brand. These days, ignoring customers on social media is similar to ignoring
   the phone ringing when they call your help centers.
 * **Monitor and respond to brand mentions:** Sometimes when people are discussing
   your brand on social sites, they won’t actually tag you in the post. This means
   that there can be entire conversations happening about your brand that you’re
   not aware of, which can be a dangerous situation. Try using a [social media monitoring tool](http://sproutsocial.com/features/social-media-monitoring)
   to scan for conversations around your brand terms that you may not be seeing.
 * **Create conversations with [brand advocates](http://www.adweek.com/socialtimes/turn-leads-into-brand-advocates-in-4-steps-infographic/619476):**
   Most brands out there have outspoken fans that they can rely on to provide some
   solid word-of-mouth marketing and brand advocacy. Think through some of the folks
   who frequently mention your brand positively, or those who share your content,
   and engage with them in order to bolster that relationship.
 * **Find and engage with potential customers:** Similar to monitoring for unlinked
   brand mentions, it’s possible to monitor for mentions of keywords that indicate
   that someone is looking for a product similar to yours. Check out [this article](http://sproutsocial.com/insights/social-media-monitoring-strategies/),
   which includes five essential ways to monitor social media.
 * **Research the social media industry:** Social media is one of the most dynamic
   industries out there today, and if you don’t keep up, you can easily get left
   behind. Always keep an eye out for new networks to utilize or techniques to employ.
 * **Load your social editorial calendar:** [Social media never sleeps, but that doesn’t mean you don’t have to](http://www.adweek.com/socialtimes/michael-patterson-sprout-social-how-to-allocate-your-time-managing-social-media/621895).
   Schedule your social media content calendar in advance so that your posts can
   send even while you’re in dreamland. This is a look at [Sprout ](http://sproutsocial.com/)
   [Social](http://sproutsocial.com/)’s [social media scheduling tool](http://sproutsocial.com/features/social-media-publishing).

 * **Post three to six times on Twitter:** All of these numbers are up to interpretation,
   and you should only post as often to social as you feel comfortable with, but
   posting between three and six times on Twitter seems to be a pretty safe average
   for most brands. [There are 500 million tweets sent every day](https://about.twitter.com/company),
   so it’s not far-fetched to think you’re allowed to take up six of them.
 * **Post one to two times on Facebook:** With Facebook constantly tweaking its 
   [News Feed algorithm](http://www.adweek.com/socialtimes/news-feed-algorithm-time-spent/621740),
   it’s hard to get a solid read on what a good amount of times to post to the network
   is. As for now, it seems like once to twice a day is a good choice. Just make
   sure to not post anything overly [promotional](http://www.adweek.com/socialtimes/promotional-posts-pages-ews-feed/439439),
   as Facebook tends to penalize that with regards to organic reach.
 * **Post two to three times to [Google+](http://www.adweek.com/socialtimes/how-many-google-members-are-actually-active/619652):**
   This is one of the most debatable on the checklist, but it’s safer to err on 
   the side of increasing your posting to Google+, since snippets of your Google
   + page appear in search results for your brand terms. It’s also great to keep
   in mind you can post to unique [Google+ communities](http://www.adweek.com/socialtimes/google-communities-helped-neila-rey-find-passion/205856),
   as well.
 * **Post one to three times to Instagram:** Instagram is a burgeoning social network
   for brands. It’s important to take advantage of this newer social network by 
   frequently posting great photos to establish yourself as a “must-follow” brand.
   Of course, the frequency of posts will often depend on how photogenic of an industry
   you’re in. Someone with a pest-control business may want to limit the frequency
   of posts.
 * **Post one to two times to [LinkedIn](http://www.adweek.com/socialtimes/microsoft-google-and-harvard-business-review-among-top-brands-on-linkedin-infographic/622061):**
   Business-to-consumer companies can get away with publishing infrequently to LinkedIn
   since the social network’s user base is typically in more of a business mindset.
   However, business-to-business companies should post as frequently as they can
   get away with, since it’s one of the few places you can catch someone on social
   looking to make business decisions. B2B companies should also take advantage 
   of posting to various [LinkedIn groups](http://www.adweek.com/socialtimes/linkedin-introduces-infographic-style-dashboard-for-groups-statistics/85159),
   as they can be a hotbed of tool recommendations and discussions.
 * **Study your products and services:** Some of the most frequent questions social
   media managers receive have to deal directly with the products or services their
   brands offer. While it’s possible to assign these social messages to a salesperson
   or someone more apt to respond, it’s easier to be able to answer it on the spot.
 * **Monitor the competition:** It’s important to keep tabs on your competitors,
   although you should never let what they’re doing dictate how you want to conduct
   yourself on social media. Following them can give you an idea of what type of
   content resonates with your shared audience and which of their social followers
   may not be happy with their products.
 * **Work on a blog post:** Most social media managers speak on social media as 
   their brands, which makes it tough to get their own names out there. See if your
   company will let you write your own blog posts. This will help you grow as a 
   content creator, and it gives you something tangible to take credit for. Plus,
   you have a ton of great knowledge that other people can benefit from.

[⌊A Complete Checklist for Social Media Managers (Infographic) | SocialTimes⌉⌊A 
Complete Checklist for Social Media Managers (Infographic) | SocialTimes⌉[

## Weekly

 * **Engage with thought leaders:** Every industry has thought leaders that people
   turn to for the latest tips, tools and industry news. Establish a relationship
   with these people so that they will look on all of your products and updates 
   more favorably and recommend you to their large social circles. If your industry
   doesn’t have many thought leaders, consider establishing yourself as that person.
 * **Engage with marketing partners:** Online advertising is quickly becoming more
   of a team sport. Many companies partner with adjacent companies to exchange webinars
   and guest posts in order to get themselves in front of new, qualified audiences.
   Find out who some of your partners are and engage with them on social in order
   to strengthen that relationship.
 * **Discuss tactics with your team:** If you’re working on a large enough account,
   you may have more than one person managing social at any given time. Although
   tools out there make it easier to collaborate on social as a team, you should
   still take some time out of your week to plan your future efforts.
 * **Run your social media analytics:** Use a tool like Sprout Social to look inwards
   to your own [social media analytics](http://sproutsocial.com/features/social-media-analytics)
   and find out which of your content resonates with your audience and which social
   media networks drive the best results. Then use that data to dictate your social
   media marketing strategies moving forward.
 * **Encourage sharing through employee advocacy:** The best brand advocates that
   you have on social media are your co-workers. Encourage them to share some of
   your content on their social media sites and benefit from their word-of-mouth
   marketing. You can use an employee advocacy platform to make it easier for your
   fellow employees to find new content to share.

## Monthly

 * **Audit your strategy:** As this can take a good amount of time, it’s best to
   conduct larger social media audits on a monthly basis. It’s similar to checking
   your social media analytics, but instead you dive much deeper into your data 
   to figure out exactly how to approach social media marketing moving forward. 
   [Social Media Examiner](http://www.socialmediaexaminer.com/social-media-audit/)
   has a great post on conducting your own social media audit.
 * **Attend local events:** The very nature of social media management requires 
   those working in it to be, well, social. So you can imagine just how many events
   are out there for you meet up with some of your cohorts. Something like [Social Media Club Chicago](https://www.facebook.com/SMCChicago)
   a great place to go to learn new tips and strategies.
 * **Detox from social media:** Social media is constantly moving, and it can get
   to be a bit overwhelming to have to constantly move with it. Once a month, you
   should take some time for yourself, which includes spending some time away from
   social media. Taking a social media detox can mean the difference between being
   a productive employee and someone burnt out on social.
 * **Collaborate with other departments:** Social media management should never 
   live in a silo. There are so many different departments that can take advantage
   of social marketing to achieve some of their own goals, like salespeople developing
   a better relationship with their customers. Take some time to sit down with your
   team to discuss how they can benefit from social media.

## Quarterly

 * **Assess key performance indicators:** Once you have three entire months’ worth
   of data, you can assess how you’ve performed based on the KPIs you’ve chosen 
   to measure your performance against. Did you get as many impressions, clicks,
   mentions or new followers as you would have liked?
 * **Adjust quarterly goals:** Consider how you performed during the quarter and
   use the data at hand to create new goals for the next quarter. If you exceeded
   your expectations, you should consider setting some loftier goals. If you fell
   short, you may need to reassess what you’d like to gain out of social and how
   you’re approaching it.
 * **Gauge team needs—more manpower needed?** Based on your quarter’s success, or
   lack thereof, and the goals that you’ve set yourself for the upcoming quarter,
   seriously consider whether or not you need to bring someone else on to your to
   back you up.

來源： [A Complete Checklist for Social Media Managers (Infographic) | SocialTimes](http://www.adweek.com/socialtimes/a-complete-checklist-for-social-media-managers-infographic/622615)

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